Why Im Creating a Website That Breaks Every Rule

The internet is increasingly dictated by algorithms, AI-generated content, and SEO tricks—not by humans. Everything is optimized, keyworded, and engineered to please search engines rather than people. And honestly? I’m over it.

I want to create something different. A website that sounds like me, presents things exactly how I want, and isn’t built to rank—it’s built to resonate.

And with AI-driven content flooding the internet, algorithms will inevitably have to shift to find actual human voices within all the noise. That’s where the real opportunity lies—standing out by being unmistakably real.

I woke up this morning thinking about how much I want to just lean all the way in—to create a website that’s completely unfiltered, completely me. No SEO tricks, no keyword stuffing, no worrying about how it ranks on Google. Just a site that sounds like me, presents things exactly how I want, and doesn’t try to fit into the usual template of what a website is supposed to be.

And every expert—every smart, experienced person who actually knows what they’re doing—would tell me this is a terrible idea. Because:

1. You want to show up on search results.

2. You want people to immediately understand what you offer.

And they’d be right! But… what if they’re not? What if there’s another way?

Most of my work already comes from word-of-mouth, not random web searches. People find me because someone they trust tells them about me. So maybe my website doesn’t need to be a perfectly optimized SEO machine. Maybe what it actually needs to be is something so damn interesting that people can’t help but share it.

A Thought Experiment: The Dual Website

What if I had two versions of my site?

• The “Normal” Site – The one that plays by the rules. Clear, structured, easy to understand, and Google-friendly.

• The “Unfiltered” Site – The experimental, messy, 100% me version. No jargon, no filters, no “best practices.” Just real, raw, and honest.

Both selling the same thing, just in completely different ways. One for the people who like structure. One for the people who want something different.

The Risk (and the Fun)

My biggest hesitation with going full “unfiltered” is that it could backfire. Maybe it completely tanks. Maybe no one finds it. Maybe it just doesn’t work. But that’s why having two versions makes sense. The first site makes sure I don’t disappear. The second one? That’s where I get to play.

And honestly, there’s something so freeing about the idea of a website that just breaks all the rules. A site that doesn’t care about algorithms, that isn’t trying to be “optimized”—it’s just trying to be interesting.

Could This Be a Service?

And then I thought… what if this was a thing other people wanted, too? What if, alongside the “safe” version of their website, they had an experimental, personality-driven version? What if someone took their current site and rewrote it exactly how they’d talk in real life?

I don’t know if there’s a market for that, but I do know this: there’s something irresistible about a website that feels real. Something personal. Something different. And I think a lot of people are tired of the way things should be done and just want to do things their way.

So, yeah. I think I might make this second site. Just for me. Just to see what happens. And maybe, just maybe, it’ll be the one people actually remember.

🔌 Oh, and if you’re here looking for headshot photography in San Francisco, Bay Area branding, creative strategy, web design, or even Framer development—you’re in the right place. I specialize in creating authentic, personality-driven photography and design that actually feels like you. No boring, cookie-cutter corporate nonsense. Just real, standout work that makes an impact. Let’s make something great together.

—fin (do people still say that? I think i saw it in a movie as a kid and just never forgot it—hah!)

A special thanks

Thank you to a brilliant copywriter, strategist and friend, Noah Nash over at Onxy Design who pointed out that even for my more business focused website that I can and should fill the blog with my thoughts, personality, SEO (when applicable) and just have fun on here so that is what I am doing. :)